The Name and Branding

The Cleveland Auto Reserve brand was originally designed to be an exclusive auto spa, storage, sales, membership and concierge services. I think we should keep the brand for this new partnership which will include all of the original services. However there are two possible exceptions. The Auto Spa side could be managed in house as Rehab Detailing or with a managing partner as Rehab Detailing or perhaps another brand. The Custom work will revert back to Salt and Light Customs as a separate entity and finally the membership / car club could be set up as its own branding entity as well.

Website Domains Owned

• ClevelandAutoReserve.com

• RehabDetailing.com (rehabautogroup.com)

• ClevelandCustomWheels.com ( clewheels.com)

• Saltandlightcustoms.com (sandlcustoms.com)

• Petrol-Social.com

• Clevelandcarculture.com

Phase 1: Aquire Land and Build Main Building

• Memberships

• Car Storage

• Clubhouse and Event Space

• Detailing / High End Protective Services

• Custom Build Services

• LaserWash on Southeast Corner

Phase 4: Additional Buildings

• Building for additional retail services, ie: Mechanic Shop, Detailing supply shop, Car Audio, etc..

• Additional Car Condo Buildings

• Luxury Rental Membership add-ons

• Motorsports Team

Website Domains that are owned:

• Petrolrestaurant.com

• ClevelandLamborghini.com

• ClevelandMcLaren.com

• Cleveland-Ferrari.com

• Detoxgarage.com

• Semabuilds.com

Similar concepts around the country

• Lou la vie - (Miami) automotive renting / sales / art gallery / event space combination

• Otto car club - (Scottsdale) Membership Club, Storage, Club House, Event Hosting this is a main example of CLE Auto Reserve Goals.

• Motor District - (Indianapolis) Car Condo community

• Iron Gate Motor Condos - (Chicago) This is also one of the main example of The CLE Auto Reserve goals. An exceptional blend of car Condos, Applicable Retail and Community Events

• The Vault of Scottsdale - (Scottsdale) upscale mass storage, detailing, maintenance, events

• The autobox - (Scottsdale) - Car Condos

• The toy barn - (8 locations) - Car Condos, Clubhouse

• The stables - (Scottsdale) - Car Collection Management, Storage, Detailing, mechanical

• Garage Town - (2 Dozen locations) - Low end car condos and clubhouse

• Wheel House Social - Restaurant, lounge Storage, Detailing, PPF and Tint on Campus

• Petrol Lounge - (Austin) - Perfect Example of the blend of services that we are going to offer

Events and Lifestyle

The Vision

Phase 2: Expand Main Building Use

• Selling Cars and Wheels on Consignment

• Buying and Selling Our Own Cars

• YouTube Channel / Social Media Presence

• SEMA and other High-End Custom Builds

• Transport Services

Phase 5: Northeast Corner Development

• Coffee Shop / Pastry Shop

• Restaurant / Lounge

• Additional Retail

Phase 3: Additional Buildings

• Build External Detailing and Custom Center (if we didn’t in Phase 1)

• Build 1st Car Condo Building

• Offer In-House Financing on car sales (Be the Bank)

Phase 6: Northwest Corner Development

• New Car Dealerships

• Lamborghini

• Ferrari

• McLaren